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Post by KLANGE on Nov 22, 2017 2:16:25 GMT -6
Just saw this article on aBlogtoWatch. It's interesting to see Omega open up a distribution channel online and directly to consumers. The author of the article speculates as to why they have made this move, but I'm not fully convinced of most of his reasons. The only true benefit I see is for customers who don't live near a boutique or an AD and want to buy a non-grey market watch. I'm sure many AD's who have worked hard to create an online presence can't be happy with Omega's move.
I'm curious to hear your reactions to this move.
www.ablogtowatch.com/omega-watches-e-commerce-united-states/
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Baco Noir
WWF Advisor
WWF Admin
Posts: 31,273
Name: Roger
Since: Mar 14, 2011 13:09:50 GMT -6
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Post by Baco Noir on Nov 22, 2017 16:08:32 GMT -6
I don’t think it will affect much. Most Omega ADs discount and Omega won’t.
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Post by aerome on Nov 25, 2017 7:48:48 GMT -6
My experience with a company who decides to stab their network of dealers in the back is that it is not a good one for the brick and mortars and usually signals an upcoming change. The act will discourage loyalty in both the consumer and the dealer. Millennials already lack loyalty and the move is merely an appeal to their shortcoming. Sometimes we need to take off the WIS hat and the experience of what was learned and realize that companies target those who have no interest in possessing the items they hawk so that maybe an interest is sparked. What it also does is to open that e-commerce channel up to the scammers and thieves out there. Far more money is to be made in volume. Times are changing.
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Post by rw16610 on Dec 5, 2017 18:50:57 GMT -6
You know, I read about this when the news first broke and spent a lot of time going through responses on forums.
For me personally, I'll likely never buy an Omega again. I'll always be tempted and if anything would be either used or with a good discount new.
Although a lot of WIS type folks on forums would rather do business with the "trusted sellers" for a better deal on the same new watch, it makes perfect sense.
My biggest pet peeve about Omega is the fact they're owned by Swatch Group. I've got nothing against the company BUT feel the level of service from Swatch Group Canada is not on par with what a brand like this demands. Essentially, when I have to call them or anything it feels like the same service level provided for the entry-level Swatch pieces.
They've got the infastrcture in place I believe and some of the general watch buying public would do this, easily. Times most definitely are changing.
With companies like Rolex taking this supply and demand thing too far with tactics to give a sense of artificial scarcity, it gets annoying. I had a hard time getting mine and see so many forum posts of people fed up of the games. Being told they have to buy several watches to get the one they want, extremely long waits, and many other little annoyances.
Some won't want to play those games and would appreciate the ease of rewarding themself with a watch. Although I can't see myself buying this way it's great they're trying to make this available as others seem to make it a bit too difficult and frustrating to get what you want from them. Most AD's (especially for Omega from my experience) aren't the most fun to deal with at any stage.
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