Baselworld day four video. Incredible...

[o2afac67]

Play this high def video (middle of the page) in full screen to have a fair idea of the sheer financial wizardry (madness?) going on during the exhibition...



Baselworld 2014: day four - FT.com



Best,

Ron

[Baco Noir]

Wow, that is madness! I had no idea about the cost of some of these booths - never really thought about it. That's just nucking futs!

[rw16610]

 That was an excellent read, thanks for sharing. The cost of setting up there sort of puts things into perspective when it comes to these large watch companies and overhead costs. Each boutique and national headquarters must cost an arm and a leg to build and keep.

[sbmrnr]

Baselworld is crazy indeed!

My friend Gerard from in2watches made a timelapse with his gopro while walking hall 1. You can watch it HERE.

Last year I shot some photos which also give a nice impression of the Baselworld exhibition. LINK