Interview with AP CEO at SIHH 2014

[Baco Noir]

Great interview. I love how frankly he discusses his vision. You'd never see Rolex be so direct. Looking forward to see what they come up with in the next 3-5 years.

[rw16610]

Great video, Roger!   It's nice to see them realize / admit that there's only so much people will pay for certain things which ultimately lead to the pricing bubble bursting for the Gold watches. He claims their sales doubled, maybe even tripled after the correction because of this. Also like the mention of women now wearing the Gold Chronographs from the brand he won't mention (But I will, the Rolex Daytona   ) . As far as veblen goods go, people want what they pay for and with Audemars Piguet you certainly do get that. So many other interesting points brought up in that video, he's a great guy and fun to watch discuss the industry. 

[rxpete]

What's the one thing that will kill AP? What a teaser!

Great link! Thanks Roger.

[carl]

Very rarely I can watch an interview that lasts that long, without wanting to switch it off. This guy is so knowledgeable and enthusiastic, without being arrogant. Lots of interesting topics. I love how he explains how the Royal Oak came to be.

They are really doing a lot with their ceramic. Next step, as he says, a ceramic bracelet!

Imagine lowering the price of their gold watches!

Really enjoyed this. Thanks, Roger. With an interview like that, who wouldn't be proud to own an AP!

Cheers,
Carl

[aerome]

Very charismatic individual. Makes me want to go AP.

"To break the rules you must first master them."